Monday, March 7, 2011

How many Movies In A Redbox

An online search revealed that there are 500 movies in a redbox vending machine.

The news from the film industry reflects some concern over the number of redbox kiosks that seem to be popping up everywhere.

Case in point.

Our Raley's which is my point of sale for the redbox has two rebox kiosks. During any weekend hour it seems that there is always a line in front of both. This means that there are really a lot of people using the redbox or there a a few slowpokes that have to skim through the synopsizes of each movie they are interested in holding up the line. Sometimes this is the case.

I see now that the 24 hour Walgreens in our town also has a redbox kiosk. Each of our sav mart grocery stores have two redboxes too. Walmart has one as well.

Living a in city with two colleges with many people highly literate in computer use this by and large confounds and frustrates the younger generation. They have reserved their choice on line and come in to pick up and pay. There are also people that come in to must return the title.

Once a month the free feed line opens. This amounts to a text message, you do text messages don't you, to a free promo code. This is often sent ready for the first Monday in the month. It s one time code, and you really cannot reserve your movie in advance for this event. I stood in line this morning when life was a lot easier at the redbox and still had some difficulty fingering in the promo code. The touch screen was a little slow and somewhat inaccurate. There is also the bit of gracefulness required in keeping your phone fired up with the code while you touch screen in an obscure formula to get the free rental.

Still this is a better system then the big VHS soft pack cases that we used to wonder through to find the perfect movie at Blockbuster.

So Blockbuster is all but dead and redbox and netflicks are the winners of the consumer movie game. You don't have to have a human interaction with either of these paradigms.

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